Top 5 Fashion Games in the US for Q3 2021

In the third quarter of 2021, the top 5 fashion games on a unified platform in the United States showed varying trends in downloads, revenue, and active users. Here's a closer look at their performance, based on data from Sensor Tower.

Project Makeover experienced a decline in both weekly downloads and active users over the quarter. Downloads started at 339K in late June and fell to 216K by the end of September. Active users saw a similar downward trend, decreasing from 1.87M to 1.27M. Revenue also declined, beginning at approximately $3.2M and ending at around $2.3M.

Hair Challenge saw a decrease in weekly downloads from 384K to 179K. Active users dropped from 1.31M to 680K over the same period. Revenue remained relatively low but stable, peaking at about $0.5K in early July and ending the quarter at $0.3K.

Makeup Artist: Makeup Games showed a significant increase in weekly revenue, starting at $1.8K and reaching around $36K by the end of September. Downloads peaked at 285K in early September before dropping to 104K. Active users rose from 103K to a peak of 484K in early September, ending the quarter at 253K.

Bag to Fit saw a sharp decline in weekly downloads, starting at 550K and falling to 33K. Active users also decreased significantly from 1.31M to 229K. Revenue was minimal, peaking at $0.7K in late June and dropping to zero by mid-September.

Get Lucky: Pool Party! had a remarkable increase in weekly downloads, starting from 3.5K in early August and reaching 548K by mid-September. Active users also saw a substantial rise, from 3.4K to 714K. Revenue data was not available for this app during the quarter.

For more detailed insights on these games and others, visit Sensor Tower.